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Laurel_macmillan_pic Economic Gardening Proposed for Oregon (and No, They’re Not Planting Money Trees)

During this short session, the Oregon Legislature is taking a look at establishing a task force that would consider starting an Economic Gardening program. What in the heck is Economic Gardening? Why should you care? Well, in short, it is spending time, energy, and money on “growing” businesses and entrepreneurs that are already in your community rather than spending those same resources on trying to recruit businesses from outside. The Portland Metro area is already taking on this economic development strategy, so House Bill 3644 would set up a 7-person council to explore expanding the strategy statewide.

This is exciting news for Oregon, which is a small business state. Consider the stats: In 2006, 97.7% of Oregon businesses employ 20 or fewer people and 86% employ 5 or fewer. More than 1 in 5 Oregon residents reported some self-employment income in 2006. In 12 of Oregon’s rural counties, more than 30% of residents report some income from self-employment, with Wallowa and Wheeler counties reporting more than 40%.

As Economic Development manager at RDI, I am quite excited about the state expanding services to serve small businesses in rural Oregon. RDI has always believed that economic vitality comes from within your community, using your existing assets. This one seems like a no-brainer!

Read Oregon Microenterprise Network (RDI’s friend and partner) testimony here.



See all posts by Laurel Macmillan.

2
COMMENTS
Joanne Steele says
02.15.10 // 03:19 PM
To make economic gardening a little more understandable to people new to the concept, the folks at Chico Center for Economic Development suggested that it is more accurate to call it Marketing Intelligence. CCED is using their marketing intelligence capabilities to help the little town of Dunsmuir, CA learn more about where their tourism customers are coming from, along with a ton of available information about who these visitors are, what their interests are, their socio-economic status and a bunch more. Economic gardening or marketing intelligence is a very long term databased driven process of growing an economy over time. It shouldn't be seen as a quick fix for our stressed rural communities. It also more applicable to the needs of medium to large communities - the info Dunsmuir is looking for is extremely specific, and what they do with it is the important factor in helping their economy. We still need to lean on government to provide the very specialized assistance for rural communities that organizations like RDI understand so well.
Pat Ryan says
02.24.10 // 08:30 AM
"Marketing Intelligence" sounds a lot more business friendly than "economic gardening". The latter term calls to mind "The 100th monkey", "chief Seattle", "7th generation", and many other buzz phrases that put smiles on the faces of earnest Lefties but cause a lot of other people to cringe just like they do when Sarah Palin unleashes one of her patented "youbetchas"..... Given that the concept itself is sound, you're left with the need to market for adoption by your target audience.....which includes me, for example. A minor point, but...........

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