Creating a Small Town Marketing Plans is a free rural marketing strategy tool. It includes an easy way to conduct a simple financial assessment that should be the basis for your marketing efforts. It is also practical, taking into consideration both your time and your budget. And it blends offline local marketing actions with an online plan that you create based on what your customers are doing online. While many small town tourism businesses that are dragging their feet about Internet marketing because they don’t have the time and resources right now to update or build a web presence,  every rural tourism business needs to be online. This marketing plan will help you achieve that regardless of your web site situation.