$5 Million in Funding for Farmers Market Promotion Program

This year FMPP will emphasize three priorities during the 2010 grant period: (1) focus on the recruitment and retention of new farmers to participate at farmers markets and other direct-to-consumer farm marketing outlets; (2) develop professional expertise for farmers market managers, farmers/vendors, boards and organizations to effectively manage and/or operate farmers markets and other direct marketing enterprises; and (3) improve food access in local, rural and underserved communities to promote the consumption of fresh fruits and vegetables from local farms. Information on how to apply for a grant will be published in the Mar. 1, 2010, issue of the Federal Register and posted on the AMS website at http://www.ams.usda.gov/FMPP. Applications and proposals must be received by AMS no later than the close of business on April 15, 2010. Applications received after April 15, 2010, will not be considered.